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2026-10-07 · 5 min read
What Is a VSL Ad and When Should Your Brand Use One?
A video sales letter (VSL) ad explains, persuades and sells in one video. Learn when VSLs beat short-form ads and how to structure one.
VSL in one sentence
A VSL is a longer ad — usually 1 to 5 minutes — that walks a viewer from problem to solution to offer, like a sales letter in video form.
When to use a VSL
VSLs shine for products that need explaining: supplements, health products, higher-priced items and anything with a strong story.
A proven structure
Hook → problem → agitation → solution → proof → offer → call to action. Test several hooks on the same body to find the opener that holds attention.