VSL ads for high-consideration offers.
Some products need more than a 15-second hook. Higher-priced and high-consideration offers sell when the buyer understands the problem, believes the mechanism and trusts the proof. Ad Lantern makes story-led video sales letters for exactly those offers.
We write the script, build the story arc and produce the VSL end to end. A strategist maps the angles your buyers respond to, then structures the story from hook to problem, proof and offer. Scripts stay inside what your brand can legally claim, and we flag anything that may break platform health or beauty policies before production.
VSLs are produced in 16:9 and 9:16 and delivered in 3 business days per batch, with full commercial usage rights. They are included on the Always-on plan and can be part of any format mix you choose.
VSL ads suit supplements, high-AOV products and services: offers where the buyer needs a reason to believe before they buy.
Examples from our work.
Common questions.
Do you write the VSL script?
Yes. We write the script, build the story arc and produce it end to end.
Can VSLs handle supplement or skincare claims?
Scripts only use claims your brand has approved and can substantiate, and we flag policy risks before production.
Which plans include VSLs?
VSLs can be part of any format mix you choose, and the Always-on plan includes them.