Direct-response video ads built for cold traffic.

Cold traffic gives you about a second and a half. Direct-response video ads from Ad Lantern are built hook-first for Meta, TikTok and YouTube Shorts, scripted against a tested angle and cut for sound-off viewing, so the message lands even when the phone is muted.

Each concept follows the structure that sells on paid social: a hook in the first 1.5 seconds, the problem your buyer feels, proof that your product solves it, then the offer and call to action. A strategist chooses the angles before we generate a single frame, and scripts only use claims your brand has approved and can substantiate.

We produce in 9:16, 1:1 and 16:9, delivered in 3 business days per batch, with revision rounds included. If a concept misses, we rewrite the hook or rebuild the ad. You get full commercial usage rights to every file.

Direct-response video suits DTC brands scaling cold paid traffic. We make the ads; your team or media buyer runs them. Tell us what's winning and the next batch extends it with new hooks and formats.